Bloss^® apple receives Superior Taste Award top rating 

Berlin, 5 Februari 2025 – Bloss^®, the sustainable apple variety from the FruitMasters growers cooperative, has been recognised by the renowned International Taste Institute with the highest rating in its Superior Taste Award. Scoring an impressive 90.9%, Bloss^® received the maximum three-star rating. A distinction given only to products that score 90% and above for their taste, aroma, texture and appearance. The three-star rating confirms Bloss^® as an exceptionally flavourful apple with a perfectly balanced flavour profile and a crisp, juicy bite. 

 

The award was announced at Fruit Logistica in Berlin in the presence of enthusiastic Bloss growers from FruitMasters and the variety’s owner, Fresh Forward. The International Taste Institute jury, comprising over 200 top chefs and sommeliers from prestigious institutions such as Le Guide Michelin and Gault & Millau, praised Bloss^® for its perfectly balanced flavour profile, crisp texture and natural appearance. “A fantastic fruit with a unique flavour, wonderful aromas and a refreshing, crunchy bite,” was the judge’s verdict. Bloss^® achieved the maximum three-star rating with an impressive overall score of 90.9%, based on sensory criteria such as flavour, aroma, appearance and texture. 

 

A new standard in flavour and sustainability 

Bloss^® is more than just a delicious apple. The apple combines the robust genes of SQ159 (Magic Star^®) and the flavourful characteristics of Honeycrisp (HoneyCrunch^®), making it a future-proof superstar for both growers and supply chain partners. Bloss^® is loved by experts and consumers alike. “This award confirms consumer surveys showing that the unique flavour and qualities of Bloss^® make it a valuable addition to any retailer’s range,” says Tim Kievits, brand manager at FruitMasters. “Bloss is grown to be loved.” 

 

Available exclusively from FruitMasters 

Bloss^® is available exclusively from FruitMasters in the Netherlands and is offered to retail, fresh produce and catering partners, both domestically and internationally. The Superior Taste Award rating will be prominently highlighted to both trade partners and consumers in the year ahead.