Migo®

The Migo® pear is an innovative pear and available exclusively at FruitMasters. The Migo® pear responds to the changing needs of the consumer. For example, the Migo® pear is juicy without being messy. The Migo® is a pear for on the go. Migo® is the ultimate thirst-quenching snack among pears.

The name Migo®

The Migo® pear is a cross between the Conference and the Doyenné d’hiver pear. The name Migo® is a combination of ‘mi’ on the ‘go’. A pear to go is what the consumer needs. Migo® is recognisable from its bright green colour and firm bite. Its long shelf life and constant quality mean you can take the Migo® pear with you anywhere.

Migo® pear on your shelf

Migo is recognisable by its warm red colour, cheerful designs and characteristic smile. A smile, always and anywhere. When you choose a Migo® pear, you choose cheer with a smile. The concept of Migo® makes consumers happy, anywhere. No one leaves the shop without a smile when they have a Migo® pear in their hand. Where will you position the Migo® pear on your shelves?

Migo® and the consumer

We have performed research over many years. We asked real pear lovers what they wanted. We even listened to pear haters. Why don’t they eat pears? Their reaction was clear: ‘We would be happy to eat pears, but they need to be less messy, have a longer shelf life, a longer constant quality and they must be juicy! We want a pear that we can eat as a snack on the go.’ In short: an on-the-go pear. Migo® is ‘the Friendly pear’. Migo® will be happy to go with you and loves making new friends. This pear can be eaten by consumers anywhere: at the gym, on the beach, on the way to work or at school.

Would you like to know more about the Migo® pear? Visit www.migopear.com or send an email to info@fruitmasters.com

Brands

Kanzi®

Kanzi® is our own apple cultivar, jointly cultivated by FruitMasters. The Kanzi® fruit label derives from Gala and Braeburn and has received the best characteristics from both parents.

Bobs

Bob’s is available all year round and comes straight from the source. Bob’s represents quality and is renowned for its rich and pure taste of mouth-wateringly sweet strawberries and refreshing berries.

Prestige

There is only one quality label for soft fruit on which food professionals can rely. The Prestige label guarantees the best soft fruit of the highest quality, bursting with flavour. Hand-picked in the Netherlands at the very best moment.

Produce of Holland

Produce of Holland is hard fruit from Dutch soil that is exported. The Netherlands is a country renowned for fruit cultivation of the highest quality. That’s why Dutch fruit is in such high demand in the fruit export sector.