Tessa^®: Sweet but no softy

She is new. Sweet. She has a red blush and a delicious crunchy bite. She’s an interesting little apple. Tessa^® combines a wonderfully fi rm bite in its peel, with juicy, explosively sweet fruit pulp. Enjoy this new, sustainably grown apple at work, on the go, after sports or when simply relaxing. Tough and crunchy on the outside, sweet on the inside. Just the right mindset for biting through your busy day. But who are we to judge, try Tessa^® now.

8 reasons why Tessa^® will fly off the shelf

• Wonderful, consumer inspired taste profile hard and crunchy on the outside, sweet on the inside
• Appealing and very compatible brand story and brand behavior
• Fresh indeed is fresh: fantastic shelf life thanks to hardness
• Stands out on shelf thanks to its iconic shape and Ferrari red blush
• Sustainably grown in selected orchards (GlobalG.A.P.)
• Sustainably packaged, reducing plastic with plastic free food container & compostable fruit sticker
• Grown by selected growers: this ensures premium and consistent quality
• Discriminating brand experience with solid introduction power and sales support

For more information, visit www.tessa-apple.com