Spectacular launch of new club variety Bloss® at Fruit Logistica

Berlin, February 7, 2024 – FruitMasters’s spectacular unveiling of the highly anticipated Wurtwinning apple variety under the brand name Bloss® took place at Fruit Logistica in Berlin. This new club variety, grown and marketed in the Netherlands exclusively by FruitMasters, is known for its resilience and excellent flavour profile.

Bloss® is something truly special: an apple representing the next generation of future-proof, resistant varieties that offers an outstanding combination of great flavour and sustainability. This was illustrated with a spectacular hand dance performance during the launch at the FruitMasters stand, where the newcomer received applause from all in attendance.

Sustainable superstar

The apple is characterised by a uniform fruit size. It stands out with its natural appearance, boasting a rose-red blush and prominent lenticels. Bloss® was created from the robust genes of SQ159 (Magic Star®) and Honeycrisp (HoneyCrunch®) apples, resulting in a resilient fruit with a superior taste. As well as double resistance to apple scab and resilience against mildew, Bloss® also showed promising early results in resilience to drought and heat, making it a future-proof variety aligned with sustainability goals.

Popular flavour profile

Bloss® has also been rated highly in large-scale, independent consumer research. This juicy apple’s perfectly balanced flavour profile delivers a sweet, fizzy taste accompanied by a crisp bite. A delicious flavour profile and excellent resilience make the new apple a welcome addition to the market that is already proving popular with growers and trading partners as well as consumers. The apple will be available in the Netherlands from the end of March and sold exclusively by FruitMasters.


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